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Sales

Founding Sales Lead

  • Sofia, Bulgaria
  • Hybrid
  • Full-time

Build our outbound sales engine from zero. Call property managers, book demos, close deals, and use AI to do it faster than any traditional rep.

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About the role

We help vacation rental companies sell more directly. Our unified API powers distribution for 40+ travel tech companies, including Y Combinator startups and established OTAs, and connects to 40+ property management systems such as Guesty, Apaleo, Mews and Oracle Opera. Our latest product brings that infrastructure straight to property managers: an AI-powered website builder that launches high-converting direct booking websites without code.

We're a small, product-obsessed team in Sofia, backed by Eleven Ventures. We need someone to bring more property managers onto our network and turn them into paying customers.

Location: Hybrid, based in Sofia. You'll work from our Sofia base part of the week and closely with the founders.

What you will actually do

  1. 01

    Own outbound from start to finish. Find prospects, reach decision-makers, book demos, run conversations, handle objections, and close deals.

  2. 02

    Build repeatable acquisition systems. Use AI, automation, and data enrichment to identify, qualify, and reach thousands of relevant property managers.

  3. 03

    Pick up the phone. Run cold calls, personalised email campaigns, LinkedIn outreach, and whatever else gets you in front of the right people.

  4. 04

    Sell two compelling propositions. Help property managers distribute their inventory through our upcoming AI channel manager and adopt our AI website builder to grow direct bookings.

  5. 05

    Experiment constantly. Test new channels, messaging, segments, and workflows. Double down on what converts and kill what doesn't. FAST!

  6. 06

    Work directly with the founders and product team. Bring customer feedback into the product and help shape our GTM strategy.

You will fit if

  • You have 1-3 years in B2B sales, SDR/BDR or business development. SaaS, travel or hospitality is a plus. Early-career candidates with a strong track record are welcome. We value hunger and results over years of experience.

  • You're comfortable cold calling, running demos and asking for the sale, and rejection doesn't slow you down.

  • You use AI every day to work faster, for example ChatGPT, Claude, Clay or Apollo. Show us how in your application.

  • You're ambitious, competitive and self-driven, and you've hit targets before.

  • You're curious about tools and automation. You don't need to code. If you've built sequences, AI prompts or simple automations, even better.

  • You write and speak excellent English.

  • You take ownership and figure things out without waiting for instructions.

You will not fit if

  • You think sales means sending 100 generic emails and waiting.

  • You're uncomfortable with cold calls or rejection.

  • You talk about AI more than you use it.

  • You prefer building elaborate workflows to winning real customers.

Nice to have

  • You've built or run outbound systems at an early-stage startup.

  • You've sold B2B SaaS to SMBs.

  • You know hospitality, vacation rentals, travel tech or property management software.

  • You speak Spanish.

Why join us

  • Real ownership: Build a core part of our growth engine from the ground up.

  • Two opportunities in one role: Help scale a global distribution network and sell a new AI-native SaaS product.

  • AI-first team: We build and ship with AI every day.

  • Direct founder access: Influence product decisions and see the impact of your work immediately.

  • Compensation built on performance: Base salary plus commission with real upside.

  • ESOP: Eligible after month 6, based on performance and team fit.